Design Thinking is a global method for practical, people-centred and creative resolution of problems. The design thinking mindset is not problem-focused, but solution focused and action oriented towards creating a preferred future.
Do we launch this new amazing product/service we crafted/created or should we perhaps exceed customer expectations by meeting the customers REAL NEED?
Corporate culture is perhaps the most difficult company variable to change. How can staff become more creative, innovative and embrace much needed change?
The new normal: What is the way forward? Re-inventing our business model? Re-designing our strategy?
Customer experience: Is it, can it be exceptional at each and every touch point?
Co-Creation is a business strategy for product or service design focused on customer experience and interactive relationships in which input from stakeholders, including consumers, play a central role.
It is a powerful way for a company to engage customers for joint creation of unique value.
So ok. You are fired up about design thinking and are eager to begin implementing it on pressing issues within your organization.
Here is the dilemma though: You need to keep your focus on your core business goals and increasing efficiency yet you want access to world class Design Thinking capabilities.
We can help!